Building Entertainment Brands In The Digital Age

Start Date: 02/07/2010
End Date: 02/07/2010

C21Media's Propaganda Factory is a unique one-day conference designed to bring the leading digital and interactive agencies together with the UK entertainment business to cross-pollinate ideas and new business opportunity.

This unique networking event at BAFTA on July 2, 2010, supported by an online editorial season that profiles the leading digital agencies and applies their thinking to the television business.

At the event a series of case studies and sessions will showcase how compelling strategy has been applied in different sectors of digital marketing. Learning from these sessions is designed to provide creative solutions for brands in the television business.

The Propaganda Factory includes a networking lunch and evening cocktail party that provide opportunity for delegates to mix with speakers and discuss potential collaboration.

During the day a series of digital marketing case studies will be presented by a cross section of the world's leading creative digital agencies that demonstrate best of breed marketing, PR and brand strategy. These case studies draw on the experience of these agencies across a wide range of sectors and disciplines and show how they can be applied to the international media and entertainment business, from channels to programmes.

Topics covered at C21Media's Propaganda Factory: 

The A-Z of creating compelling multi-platform campaigns.

How to effectively use social media to build entertainment brands.

Tips and tricks to achieve maximum volume through social media campaigns.

How to spread viral marketing to build content brands worldwide.

Reaching the Tweekfreaks - getting your story out on Twitter.

Copywriting tactics to engage the digital press.

Building media brands with effective web promotion.

How to build a brilliant website to promote video content.

Digital PR strategies for the digital age - from EPKs to EPGs.

Multiplatform advertising - how to measure success.

Who should attend The Propaganda Factory? 

Marketing executives responsible for media and entertainment brand building.

Senior executives aiming to understand more about emerging digital business.

PR executives aiming to develop broader understanding of the changing media landscape.

Producers aiming to capitalise on the emerging digital content economy.

Media strategists aiming to develop a broader understanding of the sector.

Broadcasters with a desire to build multi-platform brands.

Rights owners who want to build content brands through digital channels.

Researchers and business development executives working within all content sectors.

Sessions and speakers to be announced.

 

Venue: Bafta, London

www: www.c21media.net/shop/detail.asp?area=109&article=54610